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Hooked: How to Build Habit-Forming Products
Business & Economics > Marketing - General
- Portfolio
- Hardcover
- 9781591847786
- 8.3 X 5.6 X 1.1 inches
- 0.8 pounds
- Business & Economics > Marketing - General
- (Single Author) Asian American
- English
Readara.com
Book Description
How do successful companies create products people can't put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author Bio
Nir Eyal's book Hooked: How to Build Habit-Forming Products was published by Portfolio on November 4, 2014 and debuted on the Wall Street Journal business bestseller list. Hooked made several "best of" lists including being named one of the best business books of the year by Goodreads and the best marketing book of the year by 1800CEOREAD. The book highlights an equation, Behavior equals Motivation times Ability times Trigger, which is the basis for creating an addicting web application.
Nir is an Israeli-born American now residing in Silicon Valley, California. Nir co-founded two start-ups. The first, Sunshine Business Development was acquired in 2007. The second, AdNectar, received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011.
Nir holds an MBA from the Stanford Graduate School of Business and a BA from Emory University.
Source: People Pill
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