Expedite your nonfiction book discovery process with Readara interviews, summaries and recommendations, Broaden your knowledge and gain insights from leading experts and scholars
In-depth, hour-long interviews with notable nonfiction authors, Gain new perspectives and ideas from the writer’s expertise and research, Valuable resource for readers and researchers
Optimize your book discovery process, Four-to eight-page summaries prepared by subject matter experts, Quickly review the book’s central messages and range of content
Books are handpicked covering a wide range of important categories and topics, Selected authors are subject experts, field professionals, or distinguished academics
Our editorial team includes books offering insights, unique views and researched-narratives in categories, Trade shows and book fairs, Book signings and in person author talks,Webinars and online events
Connect with editors and designers,Discover PR & marketing services providers, Source printers and related service providers
One Up: Creativity, Competition, and the Global Business of Video Games
Business & Economics > Strategic Planning
- Columbia Business School Publishing
- Hardcover
- 9780231197526
- 9.1 X 6.2 X 1.1 inches
- 1.2 pounds
- Business & Economics > Strategic Planning
- (Single Author) Asian American
- English
Readara.com
Book Description
One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
Author Bio
Joost van Dreunen teaches at the NYU Stern School of Business and is the author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously Joost was co-founder and CEO of SuperData Research, a games market research firm, which was acquired by Nielsen in 2018.
He serves as a startup advisor and is an investor. He also publishes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist. Joost received a MA from the University of Amsterdam and a PhD from Columbia University.
Source: Leonard N. Stern School of Business, New York University
Videos
Community reviews
No Community reviews