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Supermarket USA: Food and Power in the Cold War Farms Race
History > United States - 20th Century
- Yale University Press
- Hardcover
- 9780300232691
- 8.3 X 5.7 X 1 inches
- 1 pounds
- History > United States - 20th Century
- (Single Author) Asian American
- English
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Book Description
Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American-style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold War, and how that has shaped our current food system.
The widespread appeal of supermarkets as weapons of free enterprise contributed to a farms race between the United States and the Soviet Union, as the superpowers vied to show that their contrasting approaches to food production and distribution were best suited to an abundant future. In the aftermath of the Cold War, U.S. food power was transformed into a global system of market power, laying the groundwork for the emergence of our contemporary world, in which transnational supermarkets operate as powerful institutions in a global food economy.
Author Bio
Shane Hamilton is Senior Lecturer in Management at The York Management School, University of York. He is the author of Supermarket USA: Food and Power in the Cold War Farms Race (Yale, 2018) and the award-winning book Trucking Country: The Road to America's Wal-Mart Economy (Princeton, 2008).
He is associate editor of Enterprise & Society and co-editor of American Business, Politics, and Society (University of Pennsylvania Press). He has published articles on food and agribusiness in Technology & Culture, Strategic Entrepreneurship Journal, History of Retailing and Consumption, Enterprise & Society, Business History Review, and Agricultural History.
Source: ShaneHamilton.net
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